In 2015 Rolling Stone listed Adia Victoria as one of the 10 new musical artists you should be listening to. Victoria marries her haunting, bourbon-tinged voice with songs of the gothic deep South. Themes of longing and anger, isolation and defiance, and secularism among the deeply religious are the stories of her life as a woman of colour making her voice heard in the country-rock soundscape of South Carolina and Tennessee.
When Victoria was 10 years old, she transferred out of a strict Seventh Day Adventist school into public school in South Carolina, a shock to the system that gave her a feeling of otherness that continued to resonate and influence her perspective and art. That alienation manifests itself in Victoria’s voice — gritty, raw, vulnerable and tough as hell. Supporting and lifting her sometimes-scornful stories of being an outsider in the South is a swampy, rock-edged, country-blues guitar that drives her songs, dipping and whirling, slowing down and charging full steam ahead. Much like the artist herself.