Mohawk Dan "DJ Shub" General’s journey has come full circle after leaving the acclaimed, award-winning group A Tribe Called Red, loved for their blend of driving dance beats with traditional singing and drumming samples, layered with a social justice conscience. Considered the Godfather of PowWowStep, DJ-producer Shub continues to pioneer a growing electronic music genre, creating a new body of work that incorporates his love of hip hop, Indigenous culture and mad technical skills. The enticing way his craft merges with his heritage to celebrate the imagery and spirit of powwow culture was exemplified in the video for "Indomitable," where a bored office worker reconnects with his Aboriginal roots as Shub's rumbling, slamming production and the Northern Cree’s powerful vocals and drums build in intensity. While moving folks on the dance floor, father and husband Shub meets another mission: to ensure the young Native kids are supported and happy.
Biography by Kerry Clarke