William Prince was born to tell stories — while his main medium is his richly textured singing voice, any Prince performance is also punctuated by his compelling and often personal stage banter. He wears his heart on his sleeve and can’t help but spill his guts to whoever is lucky enough to be sitting in front of him.
But what an exquisitely poignant spiller of guts he is. Since the release of his 2017 debut album Earthly Days, Prince has established himself as one of Canada’s most irresistible young singer-songwriters. Inspired by country music’s greatest tear-jerkers and love songs, Prince’s music sounds immediately familiar and completely his; he uses the basics of the genre to build carefully composed songs so intimate they feel like they could be private conversations.
This year Prince released his sophomore album Reliever, just as moving as his debut, although with a new sense of polish and maturity. Present-day Prince is a bit more confident and hopeful than his younger self, but he’s just as vulnerable and interested in a good story-based song. And most importantly, is that voice — deep and velvety, even though Prince is only in his early 30s, his vocal chords carry the weight of a man who has seen a lot of life. He keeps his songs clean and unfussed to let that voice take the wheel, driving listeners towards the heart of the story, towards that heart on his sleeve.
Biography by Elizabeth Chorney Booth