Down, but not out: Businesses hold post-Stampede hope

Posted by Cindy White and Stephanie Froese on 13 July 2015

Some downtown Calgary businesses hope the remaining big events and festivals of the summer will encourage people to open their wallets and spend more in the city’s core.

Maggie Schofield, executive director of the Calgary Downtown Association, told 660News the lower spending reported as Stampede geared up continued through to Sunday night’s closing celebrations.

Still, she said it could have been worse.

“Certainly without the Stampede that would have been a pretty critical thing for a lot of the retailors in the downtown core, if they didn’t have that spark from the Stampede,” Schofield said.

“They always have really high expectations for Stampede and this year was certainly a little off, but this year was still a boon to all of their pocketbooks for sure.”

Schofield said Calgary Folk Music Festival, in late July, is another major event core businesses hope to tap into by encouraging festival goers to visit and spend.

Ribfest, a new event downtown along Stephen Avenue from August 13th to 16th, is also anticipated to bring in extra summer foot traffic.